During their 2nd year fieldwork in Australia, the ITMC students attended a guest lecture by Therese Phillips, Director of the Industry Innovation team at Tourism Queensland. A large part of her talk was about their immensely successful and highly viral marketing campaign in 2009: “The best job in the world”. Mrs. Phillips was so kind to share an overview video about “The best job in the world” with us:
I’ll post a part of the talk by Therese a bit later, providing some very interesting inside perspectives on the campaign which gave Tourism Queensland its enormous success in 2009.
